Marketing Plan for a Small Business or Non-profit Organization
Main contact
Timeline
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September 22, 2020Experience start
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September 15, 2017Identification of organization to work with
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September 22, 2017Submission of completed memorandum of understanding
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October 20, 2017Submission of initial analysis for feedback and grading
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November 24, 2017Submission of marketing plan copy for grading
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November 24, 2017Delivery of final marketing plan to business
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December 1, 2020Experience end
Timeline
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September 22, 2020Experience start
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September 15, 2017Identification of organization to work with
-
September 22, 2017Submission of completed memorandum of understanding
-
October 20, 2017Submission of initial analysis for feedback and grading
-
November 24, 2017Submission of marketing plan copy for grading
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November 24, 2017Delivery of final marketing plan to business
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October 1, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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December 1, 2020Experience end
Experience scope
Categories
Communications Market research Marketing strategySkills
market research communications skills internal and external analysis marketing strategy competitive analysisStudents from the University of Manitoba Asper School of Business will analyze a marketing challenge or opportunity that your organization faces and design a detailed marketing plan with solutions to address it.
Learners
The end product will include:
- Detailed marketing plan
- A 10-minute presentation summarizing findings and recommendations
Project timeline
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September 22, 2020Experience start
-
September 15, 2017Identification of organization to work with
-
September 22, 2017Submission of completed memorandum of understanding
-
October 20, 2017Submission of initial analysis for feedback and grading
-
November 24, 2017Submission of marketing plan copy for grading
-
November 24, 2017Delivery of final marketing plan to business
-
December 1, 2020Experience end
Timeline
-
September 22, 2020Experience start
-
September 15, 2017Identification of organization to work with
-
September 22, 2017Submission of completed memorandum of understanding
-
October 20, 2017Submission of initial analysis for feedback and grading
-
November 24, 2017Submission of marketing plan copy for grading
-
November 24, 2017Delivery of final marketing plan to business
-
October 1, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
December 1, 2020Experience end
Project examples
Requirements
Starting this October, teams of 4-5 students will work with your small business or not-for-profit organization to assist your marketing strategy.
After conducting an analysis of the internal and external environment, the teams will design a detailed marketing plan for your organization.
Project focus can include, but is not limited to:
- Performance of a product
- New product launch
- Pricing issue
- Proposed advertising campaign
- Dropping a product line
- Sales force or channel performance
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
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September 22, 2020Experience start
-
September 15, 2017Identification of organization to work with
-
September 22, 2017Submission of completed memorandum of understanding
-
October 20, 2017Submission of initial analysis for feedback and grading
-
November 24, 2017Submission of marketing plan copy for grading
-
November 24, 2017Delivery of final marketing plan to business
-
December 1, 2020Experience end
Timeline
-
September 22, 2020Experience start
-
September 15, 2017Identification of organization to work with
-
September 22, 2017Submission of completed memorandum of understanding
-
October 20, 2017Submission of initial analysis for feedback and grading
-
November 24, 2017Submission of marketing plan copy for grading
-
November 24, 2017Delivery of final marketing plan to business
-
October 1, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
December 1, 2020Experience end