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Marketing Plan for a Small Business or Non-profit Organization

MKT 4210
Closed
University of Manitoba
University of Manitoba
Winnipeg, Manitoba, Canada
KK
Keri Kettle
Assistant Professor of Marketing
(1)
2
Timeline
  • September 22, 2020
    Experience start
  • September 15, 2017
    Identification of organization to work with
  • September 22, 2017
    Submission of completed memorandum of understanding
  • October 20, 2017
    Submission of initial analysis for feedback and grading
  • November 24, 2017
    Submission of marketing plan copy for grading
  • November 24, 2017
    Delivery of final marketing plan to business
  • December 1, 2020
    Experience end
Experience
2/5 project matches
Dates set by experience
Preferred companies
Anywhere
Small business, Not-for-profit, Startup, Social enterprise, Small to medium enterprise, Sole proprietorship, Family owned
Any industries
Categories
Communications Market research Marketing strategy
Skills
market research communications skills internal and external analysis marketing strategy competitive analysis
Learner goals and capabilities

Students from the University of Manitoba Asper School of Business will analyze a marketing challenge or opportunity that your organization faces and design a detailed marketing plan with solutions to address it.

Learners
Undergraduate
Any level
60 learners
Project
25 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The end product will include:

  1. Detailed marketing plan
  2. A 10-minute presentation summarizing findings and recommendations
Project timeline
  • September 22, 2020
    Experience start
  • September 15, 2017
    Identification of organization to work with
  • September 22, 2017
    Submission of completed memorandum of understanding
  • October 20, 2017
    Submission of initial analysis for feedback and grading
  • November 24, 2017
    Submission of marketing plan copy for grading
  • November 24, 2017
    Delivery of final marketing plan to business
  • December 1, 2020
    Experience end
Project Examples

Starting this October, teams of 4-5 students will work with your small business or not-for-profit organization to assist your marketing strategy.

After conducting an analysis of the internal and external environment, the teams will design a detailed marketing plan for your organization.

Project focus can include, but is not limited to:

  • Performance of a product
  • New product launch
  • Pricing issue
  • Proposed advertising campaign
  • Dropping a product line
  • Sales force or channel performance
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students' questions or provide additional information.

Attend final presentation with students and provide feedback both on-going and on final deliverables.