University of Manitoba
University of Manitoba
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Marketing Plan for a Small Business or Non-profit Organization

MKT 4210
Closed
Main contact
University of Manitoba
University of Manitoba
Winnipeg, Manitoba, Canada
Keri Kettle
Assistant Professor of Marketing
(1)
2
Timeline
  • January 21, 2021
    Experience start
  • February 2, 2021
    Project Scope Meeting
  • April 2, 2021
    Experience end
Experience
8/5 project matches
Dates set by experience
Preferred companies
Anywhere
Small Business, Startup, Social Enterprise, Not-for-profit, Small to medium enterprise, Sole proprietorship, Family-Owned
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
competitive analysis marketing strategy market research communications skills internal and external analysis
Learner goals and capabilities

Students from the University of Manitoba Asper School of Business will analyze a marketing challenge or opportunity that your organization faces and design a detailed marketing plan with solutions to address it.

Learners

Learners
Undergraduate
Any level
60 learners
Project
25 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The end product will include:

  1. Detailed marketing plan
  2. A 10-minute presentation summarizing findings and recommendations
Project timeline
  • January 21, 2021
    Experience start
  • February 2, 2021
    Project Scope Meeting
  • April 2, 2021
    Experience end

Project examples

Starting this January, teams of 4-5 students will work with your small business or not-for-profit organization to assist your marketing strategy.

After conducting an analysis of the internal and external environment, the teams will design a detailed marketing plan for your organization.

Project focus can include, but is not limited to:

  • Performance of a product
  • New product launch
  • Pricing issue
  • Proposed advertising campaign
  • Dropping a product line
  • Sales force or channel performance

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox